RICOH GR IIIx HDF Camera

Built-in HDF brings out soft images

GR III HDF and GR IIIx HDF have built-in HDF (Highlight Diffusion Filter), which reduces the overall contrast of the image and spreads out the highlight position, making the image softer and creating a dreamy atmosphere like a movie.

More personalized latest features

Three new custom white balance positions have been added, and users can pre-set them according to their personal preferences and use them in different scenes. In addition, the latest firmware has added a zone selection autofocus function. Users can place the 3×3 focus area at different positions, and the function will automatically focus on the subject in the area